Build a living competitive analysis in an afternoon: a comparison matrix, sales battlecards, and an executive brief that refresh on a set cadence.
Most competitive analysis dies in a slide deck nobody reopens. This one turns into a matrix, battlecards, and a brief your team actually uses, built in a single sitting with AI doing the grunt work.
The hard part was never the writing. It was the research: chasing pricing pages, feature lists, and positioning across a dozen tabs, then trying to make it comparable. By the time you finish, the market has moved and your notes are stale.
Here you define a tight competitive set, run a structured research pass in Perplexity, and have Claude extract a clean comparison matrix from the findings. From there you generate sales battlecards and a one-page executive brief, ship them in a dashboard, and set a refresh cadence so the analysis stays current instead of rotting after launch week.
You walk away with a complete competitive analysis system: a comparison matrix, battlecards, and an executive brief in a shareable dashboard, plus a repeatable research-to-refresh workflow you can rerun on any market.
Founders: need a clear read on where they win and lose against rivals, without burning a week on desk research.
Product and marketing leads: want positioning and a comparison matrix they can defend with sources, not vibes.
Sales teams: want battlecards that answer competitor objections on the call, kept fresh on a cadence.
5 lessons to get you from zero to confident. Start at your own pace.